Predictable Revenue Email Templates that Sell

In “Predictable Revenue”, Aaron Ross and Marylou Tyler emphasize the importance of personalized, targeted emails in the ‘Cold Calling 2.0’ methodology. While the authors do not provide exact email templates in the book, they offer some guidance on crafting effective prospecting emails.

First Email Template

Here are a few example email templates that align with the principles outlined in the book:

Email #1 – Initial Contact:

Subject: Quick Request

Dear [Prospect's Name],

I hope this message finds you well. I'm reaching out because I've come across your company, [Prospect's Company], and I was impressed by [mention something specific about their company or their role].

I'm currently working with [Your Company], where we specialize in [your value proposition]. We've helped organizations like [mention a few of your successful clients] to [specific results your product/service provides].

I was wondering if you could point me in the direction of the person responsible for [relevant department or role] in your organization, as I would love to learn more about your operations in this area. 

Thank you for your time and help.

Best,
[Your Name]

Email #2 – Follow-Up:

Subject: Following Up on My Last Email

Dear [Prospect's Name],

I hope you are well. I wanted to follow up on the email I sent last week about [Your Company]. 

We've recently worked with companies in your industry to achieve [specific results], and I thought it might be worth exploring how we could do the same for [Prospect's Company].

Could you please direct me to the appropriate person in your organization to discuss this further?

Thank you for your assistance.

Best,
[Your Name]

Remember, the goal of these emails is not to make a sale but to get a referral to the right person within the company. Therefore, the tone should be respectful and helpful, not pushy or salesy.

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Second Email Template Example

Here’s another set of creative email templates that can be used in line with the principles from “Predictable Revenue”:

Email #1 – Initial Contact:

Subject: Do You Know the Way to [Business Objective]?

Hello [Prospect's Name],

I hope this note finds you well. I've recently come across [Prospect's Company] and was genuinely intrigued by [something specific about their company or their role].

I represent [Your Company], and we've been instrumental in helping organizations similar to yours, such as [mention successful clients], to navigate towards [specific results/business objectives] more effectively.

If it's not too much trouble, could you guide me to the individual who oversees [relevant department or role] at your organization? I'm keen to understand more about how you currently approach [relevant department or role].

Thank you for your time, and I look forward to your response.

Warm Regards,
[Your Name]

Email #2 – Follow-Up:

Subject: Revisiting The Path to [Business Objective]

Hello [Prospect's Name],

I trust you are doing well. I am circling back to the message I sent last week regarding [Your Company's value proposition] and how we might contribute to [Prospect's Company].

We have been successful in assisting businesses in your sector to surpass [specific results], and I believe there could be significant value in discussing how we might partner with [Prospect's Company] in a similar way.

Would you be able to point me to the most suitable person in your team to take this conversation further?

Your guidance is greatly appreciated.

Best Regards,
[Your Name]

As you can see, the tone of these emails is friendly and focused on providing value. The key is to pique the recipient’s interest and get a referral to the person who is best equipped to discuss your product or service in depth. Always remember to keep the language professional and respectful, highlighting how your company can help the prospect’s business.

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Third Example

Here are additional examples of email templates for B2B outreach that align with the principles discussed in “Predictable Revenue”:

Email #1 – Initial Contact:

Subject: Helping [Prospect's Company] Reach New Heights

Hi [Prospect's Name],

I hope you're having a good day. I recently came across [Prospect's Company] and was really impressed by [something specific about their company or their role].

I'm reaching out from [Your Company], where we've been driving transformation for businesses like [mention a few of your successful clients] to achieve [specific results your product/service provides].

I'm curious to know who manages [relevant department or role] in your organization, as I'm interested in learning more about how you handle [relevant department or role]. 

Your assistance is much appreciated.

Kind Regards,
[Your Name]

Email #2 – Follow-Up:

Subject: Checking in on [Business Objective]

Hi [Prospect's Name],

I hope this message finds you well. I'm just circling back on an email I sent last week about [Your Company] and the ways we're helping businesses like yours.

Our expertise in achieving [specific results] for companies in your sector makes me think that there could be potential for a beneficial collaboration with [Prospect's Company].

If possible, could you guide me to the person responsible for [relevant department or role] within your team to explore this further?

Thanks for your help.

Best Wishes,
[Your Name]

In these emails, the main focus is on being helpful and showing a genuine interest in the prospect’s business. Make sure to maintain a respectful tone and not to come across as overly salesy. Remember, the primary objective of these emails is to get a referral to the right person, not to close a deal.

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